As part of a positioning campaign, at the end of each year Dow Jones would send national editors a promotional piece that summarized a trend in this years news. DJ turned to UP to create a more dynamic mechanism to drive engagement with this audience. UP Design replaced the Dow Jones media release with a dynamic interactive infographic. This piece highlighted the top media mentions and company statistics in an easy-to-understand innovative format. Additional information, facts, charts and stories were revealed through clicks to provide an enhanced user experience for recipients.
Gaining national attention.
Microsite, Promotional Campaign, Email Templates
The promotion was one of DJ’s most successful to date. The graphic was featured in dozens of publications including the LA Times, Fortune the NY Times.