The BNP Paribas Multi Asset Diversified 5 Index (“BNP Mad 5 Index “) is a rules based index sponsored by BNP Paribas. The Madd 5 index seeks to measure the value of a hypothetical exposure to a range of asset classes and geographic regions based on momentum investing principals. BNP came to UP to communicate to potential clients the value and functionality of the index.
Understanding the mix.
Graphics that move the client.
Communicating the principles of the index was best done through movement, providing the client with multiple vehicles to illustrate their process. UP Developed on site animations using HTML 5 and After Effects animations for use on the site and by the sales team. Additionally interactive pdfs were created for distribution.
One message, Four Languages
The success of the animation as a tool for the sales team lead BNP to ask UP to replicate the animation in English, French, Germany and Afrikkans.