A discussion that begins with “no one likes the look of our site” can open doors to a deeper conversation regarding a site’s effectiveness in representing the current company positioning, and the site’s ability to convert visitors to clients. A critical component in the process is having a client that understands putting new curtains on a condemned house does not improve the situation.
With Biltmore Capital Advisors, we had that: UP teamed up with FourFront, whose proprietary SEO tools provide access to valuable data on target markets, competition, and brand. This insight created a solid strategic foundation for the site structure. UP introduced very specific visual concepts tied to the site structure and relevant to our target. These were coupled with clearly articulated editorial content to round out the delivery of a solid, well-considered, modern digital presence.