What's your unique flavor?

The partners at Off-the Wall had established one location in New York and were looking to expand to four locations. UP partnered with OTW to create an identity and user experience for the locations. Working with Buchholz Architectural Group, UP developed a system for all in-store environmental graphics and menu displays. UP also developed the company’s social media and web presence. It was sweet.

Project Info

Off the Wall
Branding, Website, Environmental graphics

Brand Strategy

UP worked directly with all contractors and fabricators to ensure the efficient delivery and installation of branding materials. A system was put in place to allow for easy replication of the process in other locations.