Dow Jones is a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
Finding a company’s voice.
Project Info
Dow Jones
Intranet Design, Internal Communications System
A shift in perception
DJ came to UP to assist in shifting perception of the brand. This began internally developing a new intranet site and a program to speak with employees. Instead of using static pdfs sent via the internal email system. UP developed a dynamic email template, and created one-off web pages developed in Muse to allow for completely unique designs, created within 24 hours. The effort received recognition from PR Magazine as internal communications campaign of the year.
