Form and function.

Based in Michigan,  Avalon has been committed to building the highest quality pontoon boats, all manufactured right here in the USA, since 1972. They specialize in luxury, high-performance boats. UP partnered with Avalon to address various design and functionality issues that were causing problems on their existing website.  The site needed to serve the potential customer base, but also provide a pathway to guide users to regional suppliers.

Project Info

Website, CRM


Sales follow-up

The site allows users to build a custom boat and then automatically send boat specification searches and requests to multiple retailers . This data was captured by dealers as well as the corporate office to ensure seamless sales support. The site primary goal is to connect buyers with the appropriate retailer.